Calvin Klein

Meanwhile Calvin Klein recently produced a series of similar advertisements following and describing a series of buyers

Tommy Hilfiger

Tommy Hilfiger is also another very sucessful example of this concept as they often produce advertisments following a typical target audiences 'family', therefore capturing their buyers attention or increasing the desirability of the brand to other social groups.

Ralph Lauren

Ralph Lauren are a perfect example of not just advertising a product but advertising a culture or society. Meanwhile their audience relates to the characters in such advertisements as they are the people they are charactorising. The settings the films are shot at are increasingly about the lives of their target market referencing wealth and education.

Dazed Digital .com

http://www.dazeddigital.com/fashion/article/11901/1/exclusive-coggles-street-style-film


http://www.dazeddigital.com/video/cos-x-frieze-x-frame/616/1