Gap

High street retailer Gap uses snappy, memorable films to advertise their latest collection or item. Shown on television screens around the world new and inventive methods of advertising encouraged hundred of other high street brands to delve into this world. Many of their films feature celebrities to encourage buyers in upbeat dances or routines to display the use of their new item. 

Lanvin

Fashion house Lanvin uses fun and upbeat videos containing a repeatable dance routine. Using models to display their clothes as an alternative to the catwalk.

Here the Lanvin short film uses simple stop frame animation photographs to create a quirky almost shaken video to portray their clothing.

One of Lanvin's first short films used to advertise their latest collection also uses a series of stop frame animations in different scenes. Varying scenes are also shown at the same time to develop a contrast throughout the advert.  

The above film made for Lanvin's collaboration with hight street brand H&M. The short animation went viral as soon as it was released due to its unusual but inspiring storyline and crafted using mixed media.