Monday 19 September 2011

Lanvin


Fashion house Lanvin uses fun and upbeat videos containing a repeatable dance routine. Using models to display their clothes as an alternative to the catwalk.


Here the Lanvin short film uses simple stop frame animation photographs to create a quirky almost shaken video to portray their clothing.


One of Lanvin's first short films used to advertise their latest collection also uses a series of stop frame animations in different scenes. Varying scenes are also shown at the same time to develop a contrast throughout the advert.  


The above film made for Lanvin's collaboration with hight street brand H&M. The short animation went viral as soon as it was released due to its unusual but inspiring storyline and crafted using mixed media. 

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