Sophomore in the above short film use a documentary style to convey the mood and intentions of their clothes by interviewing interesting and unusual characters in their clothing reaching out to the audience they want to achieve.
The label 'Dust' also uses a particular character to portray their target audience by creating an intense but weary atmosphere but by splitting the screen in to separate windows the film develops two aspects.
Proenza Schouler begin their short film using a stop frame animation which develops into a series of a short clips of a characters life. During the film the character talks eerily about her fears and loves of her life while wearing their latest collection.
Rachel Antonoff regenerates a scene from 80's hit tv programme Teen Witch where certain important aspects of the characters costumes are exchanged with their latest collection pieces.
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